Creating no recipe needed videos for Calphalon
What if the simple act of simply flipping a switch made a collective difference in our world. This PG&E campaign kicked off an important energy saving awareness program in San Francisco. This campaign reminds us that the future is and always was, the simple choices we make today.
Ahhh, the art of doing nothing has just become so ridiculously enjoyable. All that content, all these new content creators. Netflix, Amazon, Hulu, and it just keeps getting better. #sofasunday #bingebetter #takethatmonday
When Whole Foods launched 365 as an answer to affordable healthy groceries, we were first on the scene. We created the look and feel of their social content as well as the approachable everyday tone of the brand. Our content raised brand awareness and built a social following for the emerging this emerging brand by creating fun and approachable content based on strategic creative thinking, market insights, and editorial themes.
Working on spirits is always a pleasure. The gap between advocates for the brand and the celebratory nature of the category is not wide. However, the category is crowded. And the Tequila category especially so. Working with a predefined positioning of "YOLO" we approached the creative with a sense of adventure and even adopted the El Jimador mascot "Cuco" for a simple but fun photo app.
We've all had the experience of being in a special place—in which we spent most of it somewhere else. Maybe the magic is in staying.
AWARDS:
London Fashion Film Festival 2014
Tallenge 2013
Positioning Alnylam in the rare disease space was an incredible experience. Connecting with the brand as well as it's patients as they fight for their lives was both humbling and rewarding. Alnylam is changing the face of medicine. Because patients deserve hope. Every single one of them.
TONE believes that when women help themselves and each other, they are truly unstoppable. Tonenetworks.com is a place where you can tap into the wisdom of experts for your personal and professional life, all in the form of bite sized videos.
When Tone came to me they had an idea, and a sales presentation. After many meetings and a little power point magic (don’t tell anyone) the CEO succeeded in acquiring funding. At that point my team and I got to work. We created everything from positioning, to branding, to social content and eventually TV.
This piece from 2009 still stands the test of time, which is definitely saying something since it's based on a social media insight, "women prefer you check with them before posting images of them" that is still true today. As a bonus I casted Allison Tolman who was just starting her career in Dallas Texas. She went on to be amazing in Fargo with Billy Bob Thornton.
Who doesn't love ice cream? It's life's delicious recess. Tuesdays little league trophy, and Saturdays cheat day treat. Marble Slab is a sweet memory maker for ice cream lovers everywhere. So whether you come in for a cup, a cone, or a cake, this branding campaign had everyone leaving with a smile.
When Galderma holds a national employee town hall they look for a creative anchor to set the tone for the day. This brand video was just the vehicle to galvenize the troops.
Part and parcel of launching a premium denim brand comes the challenge of attaching a recognizable name to it. Theodora Richards, daughter of the legendary Keith Richards, was the perfect match for this brand with a rock and roll vibe. The brand was a 1st for Aalfs. Aalfs is the 125-year-old denim manufacturer behind brands like Lucky, Harley Davidson, Polo, Mossimo, and LLBean.
HP social content runs the gamut. From trending social consciousness movements to direct supply chain business solutions.
Our challenge: bring to light that HPE Services offering is authentic, trustworthy, and capable of much more than just managing routine service contracts. They go the distance with you and help carry you along your journey as an IT Decision Maker or Business Decision Maker.
Medtronic diabetes services are not only global but critical to those living with diabetes. From delivering supplies to stranded patients in remote destinations to emotional support during the early phases of diagnosis. Working within new branding guidelines and a demanding budget, we established a consistent and emotionally resonant campaign for the global platform.
My 1st short film was a passion project, and then some. Working full time in an agency setting in Atlanta, I wrote directed and produced this film. I am happy to report it was not only a labor of pure love but it also premiered at the Seattle Shorts Festival. As an additional bonus, A Fish Tale took the silver at the Oregon Film Festival.
Working on this documentary-style video for energy efficient homes was creatively rewarding as well as eye-opening. This home costs under $100 a year in energy costs. But the incredible cost savings was only half the story. As we worked with the clients as well as the builders and homeowners we uncovered a balance between the technical building specs and the importance of making a home a home. As the homeowner says at the end of the video. "Everyone deserves to come home to this kind of comfort. And everyone deserves reasonable energy bills."